Art does not show people what to do, yet engaging with a good work of art can connect you to your senses, body, and mind. It can make the world felt. And this felt feeling may spur thinking, engagement, and even action.
~ Multi-platform Campaign
I creative directed a transformative three-season awareness campaign for the Art Gallery of Nova Scotia during my time with the Twistbits by Trampoline agency.
The team developed a multi-season campaign targeting four key segments across six channels: pay-per-click, social media, website, email, content/SEO, and word of mouth. We ensured consistency in design and narrative across both paid and organic channels. My role was to oversee the collateral and provide creative direction. Over the course of four weeks, we delivered more than 50 unique creative assets. Seven team members contributed to the project. It was an intense effort, but ultimately very rewarding! The Art Gallery of Nova Scotia was pleased with both the work and the results.
In collaboration with Andre Doucet at Mint Content
~ AGNS Shop Branding
