Custom Illustrations

Making things simple while keeping folks connected. 

Eastlink, a Canadian telecommunications company, aimed to gain greater traction with its customers. Our team recognized the need for a clear brand, and that’s how Hello Simple was born. The new platform embraced an illustrative style with energetic characters, complemented by a playful font and vibrant color palette. We also simplified our approach to messaging. These elements helped shape a fresh brand voice—simple, friendly, conversational, and with a whole lot of playfulness.

This initiative led to a complete reimagining of Eastlink's core products and services, as well as a full brand identity overhaul. It gave us the opportunity to proudly amplify our new identity, from St. John's, Newfoundland, to Kelowna, British Columbia.