Design for change.

I served as the Creative Director for this project, leading the development of an updated website for the NS SPCA. My role encompassed concepting, strategy, and customer research, as well as directing the design and development team. I oversaw a comprehensive audit of the existing website, identifying areas for improvement in architecture, functionality, and aesthetics to create a more effective and engaging user experience.

The new site has clear call-to-actions that clarify how the community can support and contribute to the NS SPCA.